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Jordans

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P/M/461. Jordans cereals: expanding overseas

WORDS:
7500
DATE:
2004
PRICE:
79.99 GBP

The paper examines the options of overseas expanding for the UK based cereal company Jordans. The companys background is reviewed using the SWOT model, the UK cereal market is described and analysed from Jordans perspective. The analysis of ten European countries is performed to identify a target country for entry using SWOT and PEST matrices. Entry strategies and marketing mix communication plan for Jordans are suggested on the basis of the Czech Republic market analysis.

 

KEYWORDS: jordans, cereals, expanding, overseas,

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P/M/110. International Product Launch. Jordans cereals to Czech Republic

WORDS:
6000
DATE:
2003
PRICE:
69.99 GBP

This paper presents Jordans company overview, analysis of products, selection of foreign market for the foreign market entry, PEST analysis (Analysis of the Macro Environment in the Czech Republic), Recommendation for Choice of Entry Strategy, Proposed Marketing/Service Mix plan for Penetrating the Market and conclusion. All suggestions given in this report were carefully analysed and justified using theoretical models and market data.

 

KEYWORDS: international, product, launch, jordans, cereals, czech, republic,

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