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C/B/1056. Jon Richard: Competitor and Environmental Analysis

WORDS:
1800
DATE:
2008
PRICE:
19.99 GBP

The paper reports on Jon Richard designer jewellery comparing them with high priced and low priced branded jewellery products across the UK. The company's history and operations are reviewed, PEST analysis of their external environment is conducted considering the macro environmental factors that could affect the company's sales, marketing and expansion plans.

 

KEYWORDS: Jon Richard, Jewellery, Debenhams, PEST, Departmental Stores, external environment, M,