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Johnson & Johnson

C/B/2157. Strategic Direction of Pharmaceutical and Biotechnological Companies

WORDS:
2200
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the ongoing changes in the pharmaceutical (pharma) and biotechnological (biotech) industries addressing the challenges facing pharma and biotech companies, i.e. the safety and quality of their products, the pricing of medicines, and the need to engage in profitable commercial relations. Competitive strategies of Johnson & Johnson (J&J), Merck and Pfizer are described, key competences and capabilities of J&J are identified.

 

KEYWORDS: Pharmaceutical, biotechnological, medicines, Johnson & Johnson, J&J, Merck and Pfizer,

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Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Pharmaceutical Industry
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