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John Lewis
C/M/970. Project Management: John Lewis
- WORDS:
- 3800
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper presents a project prompted by the trend in the demographic changes of the retail market in Aberdeen City and Aberdeenshire (the Shire). It is expected that the Shire will have a greater number of households than Aberdeen City with greater per capita wealth, which necessitates a review of the John Lewis franchise in Aberdeen. The paper presents an action plan for John Lewis to continue capturing the retail market.
KEYWORDS: John Lewis, retail, consumer goods, Aberdeen City, Aberdeenshire,
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