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John Lewis
C/M/2178. Media plan for a new John Lewis Store
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper focuses on media planning in relation to a new John Lewis store, and begins by identifying the aims of the plan as well as the background to the new store. The paper then assesses the John Lewis brand, target market, and the audience of John Lewis. The paper then goes on to examine the media plan by evaluating the marketing objectives, budget, and schedules. The paper then provides a breakdown of the budget and timing schedules for the project.
KEYWORDS: Media planning, John Lewis, target market, audience, marketing, budget,
Other Papers On: Marketing Plans
Other Papers On: John Lewis
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Keywords Tag Cloud
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