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Joe Browns Clothing
P/M/705. Joe Browns Clothing: marketing audit and recommendations
- WORDS:
- 4500
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper reports on Joe Browns Clothing (UK) reviewing the companys background, and performing their marketing audit using PEST, market environment description, marketing mix analysis, SWOT analysis, etc., and identifying Joe Browns current trading strategy within the UK and overseas. Suggestions are made about targeting New York via e-tailing over the next two years outlining links between the online strategy and 7Ps.
KEYWORDS: Joe Browns, PEST, SWOT, marketing mix, 7Ps, marketing audit, e-tailing,
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