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JJB Sports Plc

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C/M/813. Media plan for JJB fitness club

WORDS:
3300
DATE:
2008
PRICE:
39.99 GBP

The paper presents a media plan for JJB fitness clubs describing their target audience, the benefits of their products and services, the offline and online tools of the media presentation campaign, etc. Significant factors in the development of the media campaign are outlined including the trends in health products demands, social changes within the customers, etc. Media environment is considered from the perspective of consumer behaviour, online exposure, etc. A proposal for a public relations (PR) campaign is presented touching on PR tools and techniques, B2B sponsorship, etc.

 

KEYWORDS: Media plan, JJB, fitness, consumer behaviour, public relations, PR, sponsorship,

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P/B/222. Analysis of Internal Environment of JJB Sports

WORDS:
1700
DATE:
2004
PRICE:
19.99 GBP

This paper will highlight the resources, competences and strategic capability of the leading sports retailer in UK, JJB Sports by employing the appropriate analytical frameworks. Paper also gives an overview of the business strategy of JJB Sports.

 

KEYWORDS: internal, environment, jjb, sports,

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This paper is a PEST analysis of Zara. It is very useful and clear, and gave me a lot of important information I needed that I did not find anywhere else, so it has been very helpful for the work I have to do. Your service is very professional Judith P