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JCDecaux
P/B/602. Report on JCDecaux performance in outdoor advertising
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on outdoor advertising centring on the French company JCDecaux and reviewing their success factors, competitive stance, financial position, market strategies, value chain, strategic resources, organizational culture, etc.
KEYWORDS: jcdecaux, performance, outdoor, advertising,
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