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Jarvis Hotel
C/E/615. Adoption of the Innovative Price Theory by Ramada Jarvis
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper examines the ability of Ramada Jarvis hotel chain to adopt innovative pricing. The paper begins by evaluating the innovative pricing theory, and the way in which Ramada Jarvis has adopted it. The paper examines promotion and communication in relation Ramada Jarvis, and offers recommendations based on the theory for Ramada-Jarvis. The paper also discusses strengths and limitations of the theory. Conclusions are made regarding how successfully Ramada Jarvis has adapted innovative pricing.
KEYWORDS: Ramada Jarvis, hotel chain, innovative pricing, promotion, communication,
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