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Jaguar

P/B/446. Strategies of Jaguar UK: analysis and suggestions

WORDS:
6000
DATE:
2004
PRICE:
69.99 GBP

The paper reports on the strategies of the UK car company Jaguar covering its history and conducting environmental analysis, PEST analysis, market analysis, analysis of competitors, co-operators, resources and purposes. Amendments to Jaguar strategies are suggested, including the mission statement and perspective strategic options in product development, overseas expansion, customer focus, etc. Methods of the strategies implementation, monitoring and control are offered.

 

KEYWORDS: strategies, jaguar, uk, suggestions,

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