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Jaguar
C/M/827. Creativity and organisational development
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper looks at the role of creativity in the development of the marketing mix strategy presenting the example of Jaguar cars and offering a review of literature related to management styles, creativity in organisational culture and employee motivation, creativity in brand development, the features of learning organisations, etc.
KEYWORDS: Creativity, brand, motivation, organisational culture, Jaguar cars, management style,
Other Papers On: Jaguar
Other Papers On: Organisational Development
Other Papers On: Marketing Mix
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Keywords Tag Cloud
jaguar cars marketing uk supply designing chain halewood success om critical risks factors acquisition porter five forces motors tata suggestions land rover challenges pest behavioural aspects hybrid strategic context limited global business car impact development swot c organisational creativity culture database concepts strategies
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