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Jaguar
C/M/827. Creativity and organisational development
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper looks at the role of creativity in the development of the marketing mix strategy presenting the example of Jaguar cars and offering a review of literature related to management styles, creativity in organisational culture and employee motivation, creativity in brand development, the features of learning organisations, etc.
KEYWORDS: Creativity, brand, motivation, organisational culture, Jaguar cars, management style,
Other Papers On: Jaguar
Other Papers On: Organisational Development
Other Papers On: Marketing Mix
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Keywords Tag Cloud
jaguar rover land cars hr uk marketing tata examination public evaluation relation porter acquisition challenges motors image five forces steel issues management staff relocation china resource human risks diversity barclays talent transfer cultural supply car hybrid impact culture concepts database aspects behavioural global limited business context strategic creativity organisational factors success designing c chain critical om swot development pest strategies suggestions halewood
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