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Jaguar

C/M/2172. An evaluation of the public relation image for Jaguar and Land Rover

WORDS:
3600
DATE:
2011
PRICE:
39.99 GBP

This paper examines Jaguar and Land Rover (JLR) in reference to their public relations image and their potential markets. The paper is split into six sections, and each section is discussed in detail. The first section examines the strategic public relation objectives for JLR, whilst the second section outlines critical success factors and target markets they should reach. The third section examines the way in which public relations can be used to achieve the stated objects, and this section is followed by a plan that outlines the key milestones for the project. The fifth section highlights the role that third parties will have to play to deliver the objectives and the sixth discusses the elements of the corporate communications mix. The paper concludes by presenting recommendations for the integrated marketing communication tactics for JLR.

 

KEYWORDS: Jaguar and Land Rover, JLR, public relations, critical success factors, target markets, corporate communications mix,

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jaguar rover land cars hr uk marketing tata examination public evaluation relation porter acquisition challenges motors image five forces steel issues management staff relocation china resource human risks diversity barclays talent transfer cultural supply car hybrid impact culture concepts database aspects behavioural global limited business context strategic creativity organisational factors success designing c chain critical om swot development pest strategies suggestions halewood
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