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Jaguar
C/M/1122. Behavioural aspects of marketing Jaguar hybrid car
- WORDS:
- 2300
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines consumers' perceptions a hybrid car from Jaguar identifying the factors that the company must consider if they decide to develop and promote such a car. The marketing issues of a Jaguar hybrid car are addressed making references to consumer behaviour models relevant to the project. A potential marketing strategy for the car is developed on the basis of the analysis.
KEYWORDS: Dissertation, cruise tourism, consumer behaviour, London city cruise, marketing mix,
Other Papers On: Jaguar
Other Papers On: Consumer Behaviour
Other Papers On: New product development
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Keywords Tag Cloud
jaguar cars marketing uk supply designing chain halewood success om critical risks factors acquisition porter five forces motors tata suggestions land rover challenges pest behavioural aspects hybrid strategic context limited global business car impact development swot c organisational creativity culture database concepts strategies
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