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Jack Wills
C/M/552. Internationalising the UK Fashion Retailer, Jack Wills
- WORDS:
- 2750
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper examined how the UK fashion retailer, Jack Wills, could launch its brand into the US market and the implications of doing so. To achieve this, the paper discusses the company's brand and target market in the UK, contrasting this against consumers in the US fashion retail sector. At the same time, the paper sets out the different market entry modes that the company could adopt, together with the marketing strategy and marketing mix that it should employ if it is to be successful in the US market.
KEYWORDS: Market entry, target market, Jack Wills.,
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