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P/B/523. Report on Jack Daniels whiskey and competition strategy proposal

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper reports on ?Jack Daniels No 7 (JD) providing its background and history, reviewing the major environmental factors, the companys business and product strategy. A proposal for Jack Daniels rival product, Kerk Scotch Whisky, is offered.

 

KEYWORDS: jack, daniels, whiskey, competition, strategy, proposal,