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IXeo Interactive Travel

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IXeo Interactive Travel

C/M/1240. Strategic Management of Ixeo Interactive Travel

WORDS:: 1600
DATE:: 2009
PRICE:: 19.99 GBP

The paper examines various aspects of strategic management in Ixeo Interactive Travel, a tourist company based in Germany and Switzerland. The study touches on the use of information systems in their customer relationship management (CRM), the need for improvement of the marketing mix (4Ps) elements, the methods of brand development through integrated marketing communication, and competitive positioning of Ixeo in the travel and tourism market.

KEYWORDS: Ixeo Interactive Travel, strategic management, marketing, customer relationship management, CRM, travel and tourism, marketing mix,

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C/B/1277. Travel and Tourism Sector and IXeo Interactive Travel SA: Case Study

WORDS:: 2000
DATE:: 2008
PRICE:: 29.99 GBP

The paper examines the recent trends in the travel and tourism industry highlighting its challenges and potentials. Literature is reviewed on the theory of Customer Relationship Management (CRM) and Destination Marketing Systems (DMS) in the context of the tourism e-mediary environment. The use of the Internet as a web portal for IXeo Interactive Travel is analysed along the lines of the Porter's Five Forces model discussing the market dynamics, the effects that reduced barriers to entry may have on retail outlets, and the benefits of online CRM.

KEYWORDS: Case Study, tourism, travel, IXeo, Customer Relationship Management, CRM, Destination,

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