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IXeo Interactive Travel
C/M/1240. Strategic Management of Ixeo Interactive Travel
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines various aspects of strategic management in Ixeo Interactive Travel, a tourist company based in Germany and Switzerland. The study touches on the use of information systems in their customer relationship management (CRM), the need for improvement of the marketing mix (4Ps) elements, the methods of brand development through integrated marketing communication, and competitive positioning of Ixeo in the travel and tourism market.
KEYWORDS: Ixeo Interactive Travel, strategic management, marketing, customer relationship management, CRM, travel and tourism, marketing mix,
Other Papers On: IXeo Interactive Travel
Other Papers On: Strategic Management
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