Browse our collection of papers in
InterContinental Group

Select number of records per page:  

C/E/802. Crowne Plaza Hotels and Resorts: corporate social responsibility, carbon footprint and climate change

WORDS:
1150
ADD-ONS:
15-slide presentation
DATE:
2011
PRICE:
29.99 GBP

The paper examines the policy of corporate social responsibility (CSR) “Green Engage” adopted by Crowne Plaza Hotels (CPH), part of Intercontinental Hotel Group (IHG), to reduce their environmental impacts and carbon footprint. The response of Crowne Plaza Hotels to climate change is discussed, the benefits of CSR for CRH are outlined. A 15-slide presentation of the paper is supplied in a separate file.

 

KEYWORDS: Corporate social responsibility, CSR, Crowne Plaza Hotels, climate change, carbon footprint, Intercontinental Hotel,

 

C/M/1893. Marketing mix for the InterContinental Hotel Group

WORDS:
3400
DATE:
2011
PRICE:
39.99 GBP

This paper presents a detailed marketing mix for the InterContinental Hotel Group. The paper begins by providing the background to the company, and to the study. The seven P’s of marketing are assessed in reference to the hotel, namely Product, Price, Place, Promotion, People, Physical evidence, and Process. Recommendations for the improvement of the company are provided.

 

KEYWORDS: Marketing mix, 7 P’s, InterContinental Hotel Group, Product, Price, Place, Promotion, People, Physical evidence, Process,

 

C/F/948. Capital asset pricing model and the market model: case studies Barclays, Diageo, Intercontinental Hotels Group (IHG), Imperial Tobacco, and Vodafone

WORDS:
3150
ADD-ONS:
Analysis Data
DATE:
2010
PRICE:
39.99 GBP

This paper examines the Capital asset pricing model (CAPM) and the market model, focusing on Barclays, Diageo, Intercontinental Hotels Group (IHG), Imperial Tobacco, and Vodafone. The market model calculates the firm’s beta and alpha, and the CAPM calculates the firms expected returns. The paper examines the results of all the calculations, and assesses what the findings say about the companies discussed. This paper includes a Microsoft excel spreadsheet containing all of the data for the calculations.

 

KEYWORDS: Capital asset pricing model, market model, Barclays, Diageo, Intercontinental Hotels Group, IHG, Imperial Tobacco, Vodafone, beta, alpha, CAPM, expected returns, portfolio management,

 

P/F/252. Performance of the Hilton Group hotels

WORDS:
4000
DATE:
2004
PRICE:
49.99 GBP

The paper provides a profile of the Hilton Group multi-national company. An overview of the hotel and tourism industry is presented, the history of the company is traced focusing on the performance of two hotels belonging to the Group. Analysis of the potential investment in the hotels is performed, an overview of their business position on the UK stock market is provided. Conclusions are made about the financial statements of Hilton Group PLC and InterContinental Group PLC using various ratios.

 

KEYWORDS: f, performance, hilton, hotels,