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Inniskillin

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C/M/1915. Examination of Inniskillin's Wine Brand in Canada's marketing strategy

WORDS:
3550
DATE:
2011
PRICE:
39.99 GBP

This paper examines the Inniskillin’s Wine Brand in Canada, and focuses on the company’s marketing strategy. The paper begins by providing the background to the Canadian alcohol industry, and the reasons for their success. Governmental policies and competition are examined as well as free trade, the paper then discusses the firms marketing strategy and expansion approach, followed by an analysis of the global market and growth strategies. The paper concludes by using the 4P’s of marketing to suggest a new marketing plan for the company.

 

KEYWORDS: Inniskillin’s Wine Brand, Canada, marketing strategy, alcohol industry, Governmental policies, competition, free trade, 4P’s, Marketing mix,

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C/B/3356. Strategic analysis of Inniskillin's icewine brand

WORDS:
3900
DATE:
2011
PRICE:
39.99 GBP

The paper looks at the performance of Inniskillin icewine brand in Canada conducting PEST (STEP) analysis of the Canadian wine and spirits market, discussing Inniskillin’s international marketing strategy and expansion to the USA and Europe, and evaluating the company’s opportunities to capture the global icewine market on the basis of Porter’s Five Forces and marketing mix (4P) models.

 

KEYWORDS: Strategic analysis, Inniskillin, icewine, Canadian wine market, PEST, STEP, Porter’s Five Forces, marketing mix,

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C/B/3355. Analysis of Inniskillin

WORDS:
3900
DATE:
2011
PRICE:
39.99 GBP

The paper looks at the performance of Inniskillin icewine brand in Canada conducting PEST (STEP) analysis of the Canadian wine and spirits market and anwering the following questions: Examine the environmental factors leading to the development and success of Inniskillin in Canada. Critically evaluate Inniskillin’s initial international marketing strategy along with its expansion strategies in the American and the European Markets. Examine the Global market potential of the Inniskillin brand. Recommend which geographical markets Inniskillin should look for its future expansion, along with an appropriate expansion mode. Justify your answer. Develop a global marketing plan for the Inniskillin brand with the four marketing elements- Product, Price, Place (Distribution) and Promotion. Evaluate the adaption vs standardization option within each element.

 

KEYWORDS: Strategic analysis, Inniskillin, icewine, Canadian wine market, PEST, STEP, Porter’s Five Forces, marketing mix,

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