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ING Direct

C/B/1909. PESTL Analysis of Intact Insurance

WORDS:: 1000
DATE:: 2009
PRICE:: 19.99 GBP

This paper presents a PESTL analysis of Intact Insurance. PESTL analysis stands for Political, Economic, Social, Technological and Legal. It includes the analysis of a framework of macro-environmental factors affecting Intact Insurance.

KEYWORDS: PEST, PESTEL, PESTLE, Intact Insurance,

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C/M/1021. Strategy of Recent Marketing Innovation in Financial Services Industry

WORDS:: 3200
DATE:: 2009
PRICE:: 39.99 GBP

The paper examines the success and business development of the financial services industry using ING Direct UK as a case study and discussing their recent successful marketing innovation. The company's marketing strategy is evaluated along the lines of the marketing mix model and Porter's generic strategy model.

KEYWORDS: ING, Porters generic strategy, growth, screening matrix, marketing mix, financial se,

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C/M/716. Proposal. Perception and Attitude toward Digital Bank with Respect to Brand Management of ING Direct UK

WORDS:: 2500
DATE:: 2008
PRICE:: 29.99 GBP

The paper presents a research proposal aiming to investigate the influence of brand management on perception, attitude, and behaviour of customers conducting a case study of ING Direct UK. The research aim and objectives are outlined, the methods of research are described including the use of focus group interview as a primary research method of data collection. The details on a sampling plan and research solutions are provided.

KEYWORDS: Proposal, ING Direct, bank, brand management, consumer behaviour, perception, attitude,

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C/M/837. Perceptions and Attitudes toward Digital Bank with Respect to Brand Management of ING Direct UK

WORDS:: 5100
DATE:: 2008
PRICE:: 59.99 GBP

The paper reports on ING Direct UK investigating the influence of the brand management on perception, attitude and behaviour of customers toward digital banks, ING Direct in particular. The methods of research include a focus group interview as a primary research tool, and secondary data obtained from textbooks, Business Library, the Internet and journal articles.

KEYWORDS: ING Direct, bank, brand management, consumer behaviour,

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