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C/M/716. Proposal. Perception and Attitude toward Digital Bank with Respect to Brand Management of ING Direct UK
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents a research proposal aiming to investigate the influence of brand management on perception, attitude, and behaviour of customers conducting a case study of ING Direct UK. The research aim and objectives are outlined, the methods of research are described including the use of focus group interview as a primary research method of data collection. The details on a sampling plan and research solutions are provided.
KEYWORDS: Proposal, ING Direct, bank, brand management, consumer behaviour, perception, attitude,
Other Papers On: ING Direct
Other Papers On: Marketing Dissertations
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I received the document only a few minutes after ordering it. A good service for a Sunday afternoon!! Congratulations.Alyre
