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C/B/2465. Strategic analysis and financial service marketing in ING Direct UK

WORDS:
2350
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the multinational financial company ING Direct describing their background, and conducing PEST, SWOT and Porter’s Five Forces analysis to evaluate the impacts of the business environment on the marketing of the company’s financial services in the UK.

 

KEYWORDS: ING Direct UK, PEST, SWOT, Porter’s Five Forces,

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Other Papers On: Strategic Analysis
Other Papers On: Financial Services
Other Papers On: ING Direct

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Keywords Tag Cloud

direct ing uk bank respect brand digital management financial marketing strategic insurance intact service pestel forces porter swot pestl perceptions services proposal attitude innovation c perception strategy recent attitudes
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