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Inditex group

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C/B/3816. Strategic analysis of Inditex Group

WORDS:: 3550
DATE:: 2011
PRICE:: 39.99 GBP

The paper examines the performance of Inditex Group, a fashion retailer based in Spain that includes Zara, Pull and Bear, Massimo Dutti, etc. Analysis is conducted of the Group’s financial ratios over 2006-2010, their HRM strategies, marketing mix (4P), operations, PESTLE, Porter’s 5 Forces and SWOT features. Conclusions are made about the strong position of the company.

KEYWORDS: Strategic analysis, Inditex Group, HRM, marketing mix, PESTLE, Porter’s 5 Forces, SWOT,

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C/B/3252. Examination of the internationalisation strategies adopted by the Inditex group

WORDS:: 2000
DATE:: 2010
PRICE:: 29.99 GBP

This paper examines the internationalisation strategies adopted by the Inditex group, a fashion retailer and begins by providing the background to the company. The motivation for international expansion is examined, and the paper focuses on expansion in Asia. The process of internationalisation is examined, as is market entry strategies and international marketing and branding. The next section provides recommendations for topics discussed, and the paper presents a 4P’s analysis. Conclusions are made regarding Inditex’s internationalisation processes.

KEYWORDS: Internationalisation, Inditex group, expansion, Asia, entry strategies, international marketing, branding, 4 P’s,