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InBev brewery
P/B/651. Mexican beer market entry: strategic analysis for InBev
- WORDS:
- 4500
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper reports on the entry of the globally operating Belgian brewery InBev with their product Beck’s Beer into the Mexican beer market. Strategic feasibility and financial viability of exporting beer to Mexico are assessed using primary research methods (a survey and a questionnaire) and secondary data analysis of academic literature, journals and periodicals. InBev’s background and strategic position are described discussing their motivation for entering Central and Latin America and analysing Mexican consumer behaviour. Recommendations are made about the company’s market-entry strategy, distribution, pricing, etc.
KEYWORDS: Beer, market entry, InBev, Mexico,
Other Papers On: Foreign Market Entry
Other Papers On: InBev brewery
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