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IMO Car Wash Group

E/B/81. Report on IMO Car Wash Group

WORDS:
5000
DATE:
2005
PRICE:
59.99 GBP

The paper reports on the marketing activities of the IMO Car Wash Group providing an overview of the UK car wash market, the key drivers of IMO business, etc. Analysis of the company is performed using the marketing mix model, the product life cycle model, etc. Recommendations are made about IMO needs in advertising, relationship marketing, e-business, etc.

 

KEYWORDS: IMO Car Wash, marketing mix, product life cycle,

Other Papers On: IMO Car Wash Group