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il Bertorelli
C/M/1618. Integrated Marketing plan for Café Uno and il Bertorelli
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper forms a report on mid-range restaurants, aiming to suggest ways to sustain/increase their customer levels. The paper uses Café Uno and il Bertorelli, both part of the Paramount Restaurant chain, as case studies. The paper is split into five sections that discuss potential market analysis and resultant marketing objectives, integrated marketing communications objectives, target audience description and justification, integrated marketing communications strategy, and integrated marketing communications tactics.
KEYWORDS: Integrated marketing, café uno, il bertorelli, mid range restaurants, marketing objectives, marketing communications, target audience, tactics,
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