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IKEA

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C/B/6315. Porter’s 5 Forces analysis of IKEA

WORDS:
850
DATE:
2015
PRICE:
9.99 GBP

This paper analyses IKEA, using Porter’s Five Forces analysis. Firstly an overview of the company is presented. Porter’s 5 forces analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting IKEA.

 

KEYWORDS: Porter, 5 forces, five forces, IKEA,

 

C/B/6314. PESTEL and Porter’s 5 Forces analyses of IKEA

WORDS:
1850
DATE:
2015
PRICE:
19.99 GBP

This paper critically analyses IKEA, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting IKEA. Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of IKEA.

 

KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, IKEA,

 

C/B/6313. Value chain analysis of IKEA

WORDS:
1050
DATE:
2015
PRICE:
19.99 GBP

This paper presents an overview of IKEA, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which forms its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, IKEA,

 

C/B/6312. SWOT and Value Chain Analyses of IKEA

WORDS:
1750
DATE:
2015
PRICE:
19.99 GBP

This paper provides an overview of IKEA, followed by a SWOT analysis which evaluates its strengths, weaknesses, opportunities and threats. A Value Chain Analysis of IKEA is conducted to outline Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, IKEA,

 

C/B/6311. SWOT analysis of IKEA

WORDS:
1100
DATE:
2015
PRICE:
19.99 GBP

This paper evaluates IKEA, using a detailed SWOT analysis. This analysis is conducted to audit IKEA and its environment, and focuses on the strengths, weaknesses, opportunities and threats of IKEA.

 

KEYWORDS: SWOT, TOWS, IKEA,

 

C/B/6310. PESTEL and SWOT analyses of IKEA

WORDS:
2100
DATE:
2015
PRICE:
29.99 GBP

This paper provides PESTEL and SWOT analyses of IKEA. Firstly the paper gives an overview of IKEA. Secondly the PESTEL analysis of IKEA is provided identifying Political, Economic, Social, Technological, Environmental and Legal factors affecting IKEA. Lastly the paper outlines SWOT analysis identifying strengths, weaknesses, opportunities and threats of IKEA.

 

KEYWORDS: PESTEL, PEST, SWOT, TOWS, IKEA,

 

C/B/6309. PESTEL analysis of IKEA

WORDS:
1350
DATE:
2015
PRICE:
19.99 GBP

This paper presents an overview of IKEA using PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors affecting IKEA.

 

KEYWORDS: PEST, PESTEL, PESTLE, IKEA,

 

C/B/6308. Strategic Analysis of IKEA

WORDS:
2600
DATE:
2015
PRICE:
29.99 GBP

This paper analyses IKEA. The paper consists of an overview of IKEA, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to IKEA. Porter's 5 Forces analysis of IKEA is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting IKEA.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, IKEA,

 

C/B/6307. PESTEL, Porter’s 5 Forces, SWOT and Value Chain analyses of IKEA

WORDS:
3300
DATE:
2015
PRICE:
39.99 GBP

This paper presents a comprehensive analysis of IKEA. Firstly the paper presents an overview of IKEA followed by PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. Porter’s Five Forces analysis is provided, discussing the competitiveness of the industry. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to IKEA. The paper also consists of Value Chain analysis looking at the key activities of IKEA.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, IKEA,

 

C/E/1245. Dissertation outline. Tax avoidance by Starbucks, Amazon, eBay and IKEA in UK

WORDS:
490
DATE:
2015
PRICE:
9.99 GBP

The paper offers an outline of the dissertation on the practices of tax avoidance used by Starbucks, Amazon, eBay and IKEA in the UK. The aims and objectives of the dissertation are formulated, topics of the literature review are defined, a summary of the chapters is presented.

 

KEYWORDS: Dissertation outline, Tax, avoidance, Starbucks!, Amazon, eBay, IKEA,

 

C/B/6243. Strategic analysis of IKEA in China

WORDS:
2250
DATE:
2015
PRICE:
29.99 GBP

The paper looks at the performance of the Swedish furniture company IKEA in the Chinese market defining IKEA’s market entry strategies along the lines of PEST model and Porter’s five forces model. Branding and positioning of IKEA in China is examined, the company’s approaches to standardisation and adaptation are discussed.

 

KEYWORDS: Strategic analysis, IKEA China, PEST, Porter’s five forces,

 

C/B/6117. IKEA in India: strategic position and marketing strategy

WORDS:
2100
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the penetration of the Swedish furniture company IKEA to India providing a review of IKEA’s history and background, analyzing the market position of the company along the lines of Porter’s five forces and SWOT models, examining IKEA’s marketing mix strategy, discussing the role of culture in the marketing mix with reference to Hofstede’s theory of cultural dimensions, and addressing issues of management and marketing faced by IKEA in India.

 

KEYWORDS: IKEA India, strategic, marketing, Porter’s five forces, SWOT,

 

C/B/6092. SWOT analysis of IKEA

WORDS:
700
DATE:
2014
PRICE:
9.99 GBP

This paper evaluates IKEA, using a detailed SWOT analysis. This analysis is conducted to audit IKEA and its environment, and focuses on the strengths, weaknesses, opportunities and threats of IKEA.

 

KEYWORDS: SWOT, TOWS, IKEA,

 

C/M/3609. Summary of IKEA's marketing campaign

WORDS:
370
DATE:
2014
PRICE:
9.99 GBP

The paper offers a summary of IKEA’s marketing campaign during 2012-2013 identifying its strategies, justifying the choice of strategies, outlining approaches to the campaign’s implementation and control, presenting a contingency plan, and suggesting recommendations about the company’s growth opportunities.

 

KEYWORDS: IKEA, marketing campaign,

 

C/B/5954. IKEA's financial performance analysis

WORDS:
1950
DATE:
2014
PRICE:
19.99 GBP

The paper looks at the performance of the Swedish furniture retailer IKEA during the financial year of 2011-2012. An overview of the company is presented, their SWOT analysis is conducted, financial ratios for the studied year are analyzed and compared to those of Argos. Recommendations are suggested about IKEA’s strategies of product development and quality management.

 

KEYWORDS: IKEA, financial, analysis, SWOT, Argos,

 

C/M/3553. Marketing strategy of IKEA in Saudi Arabia: cultural perspective

WORDS:
3550
DATE:
2014
PRICE:
39.99 GBP

The paper looks at the influence of local culture on international marketing practices examining the decision of the Swedish furniture retailer IKEA to remove female photos from their catalogue in Saudi Arabia. References are made to Hofstede’s theory of cultural dimensions, the compromise between standardization and localization policies, cultural attitudes to Muslim women, etc. The marketing communication strategy of IKEA is evaluated.

 

KEYWORDS: Marketing strategy, IKEA, Saudi Arabia, cultural,

 

C/M/3549. Strategic market analysis of IKEA in China

WORDS:
2600
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the expansion of the Swedish furniture retailer IKEA to China offering analysis of the Chinese market along the lines of PESTEL and Porter’s Five Forces models. IKEA’s use of standardisation and adaptation strategies is considered addressing challenges that can be faced by IKEA in China and discussing the implications of the analysis for the company’s products and services management.

 

KEYWORDS: Strategic, market analysis, IKEA, China, PESTEL, Porter’s Five Forces,

 

C/B/5779. Strategic analysis of IKEA's expansion to India

WORDS:
4900
DATE:
2014
PRICE:
49.99 GBP

The paper looks at the marketing and business strategies used by the Swedish furniture retailer IKEA in their penetration of the Indian market. The history and background of IKEA are described, the methods of assessing the attractiveness of a new foreign market are explored using the model of Porter’s Five Forces. IKEA’s strategies of international expansion and planning are examined including the modes of foreign market entry. PESTEL, Ansoff and marketing mix (4P) analysis of IKEA’s expansion to India is conducted, challenges faced by the company are outlined.

 

KEYWORDS: Strategic analysis, IKEA, expansion, India, Porter’s Five Forces, PESTEL, Ansoff, marketing mix,

 

C/M/3495. Penetration of IKEA to US market

WORDS:
2750
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the expansion of the Swedish furniture retailer IKEA to the USA. An overview of the US market is presented highlighting its key features and conducting Porter’s Five Forces analysis. The branding and positioning of IKEA in the USA are examined, recommendations are suggested about effective marketing strategies that can be followed by IKEA in the USA.

 

KEYWORDS: Penetration, IKEA, US market, Porter’s Five Forces,

 

C/B/5516. Cross-cultural issues at IKEA

WORDS:
6600
DATE:
2013
PRICE:
69.99 GBP

The paper looks at cross-cultural challenges faced by the Swedish furniture manufacturer and retailer IKEA. The background of the company is described highlighting their global expansion in the past decades. The structure and culture of the organisation are characterised, difficulties in the development of multi-cultural teams are explored identifying areas of potential conflicts. Recommendations are suggested about cross-cultural communications within the company and IKEA’s standardisation strategy.

 

KEYWORDS: Cross-cultural, IKEA, expansion,

 

C/B/5507. Organizational culture and change management: case study of IKEA in China

WORDS:
1100
DATE:
2013
PRICE:
19.99 GBP

The paper looks at the concepts of organizational culture (OC) and change management (CM) offering a case study of IKEA’s subsidiary in China. The issues of OC are addressed making references to Hofstede’s theory of cultural dimensions. Obstacles to change faced by the company are examined along the lines of Kotter’s eight-stage CM process considering strategies that can facilitate CM in the context of the Chinese national culture.

 

KEYWORDS: Organizational culture, OC, change management, CM, IKEA in China,

 

C/M/3259. Strategies of IKEA Family Card

WORDS:
640
DATE:
2013
PRICE:
9.99 GBP

The paper examines the strategies of IKEA in attracting adult customers examining the use of IKEA Family card for the company’s market penetration and product development in current and new markets.

 

KEYWORDS: IKEA, Family Card,

 

C/M/3242. International strategies of global brands: case studies of Starbucks, McDonald's and IKEA

WORDS:
2250
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the position of Starbucks, McDonald’s and IKEA on the global market presenting background information about each company and accounting for the success of their marketing strategies. Analysis of Starbucks is presented using the model of SWOT.

 

KEYWORDS: International strategies, global brands, Starbucks, McDonald’s, IKEA, SWOT,

 

C/B/5420. Targeting of IKEA family card scheme

WORDS:
520
DATE:
2013
PRICE:
9.99 GBP

The paper looks at the IKEA family card scheme ‘People living together’ targeted at first time buyers outlining the feature and requirements of the target market.

 

KEYWORDS: Targeting, IKEA, family card, scheme,

 

C/B/5393. Strategic analysis of Nabru Ltd

WORDS:
1950
DATE:
2013
PRICE:
19.99 GBP

The paper looks at the strategic position of the UK furniture shop Nabru analysing the UK furnishing industry along the lines of its competitive environment, growth factors, Porter’s Five Forces and PESTLE models, customer and consumer segments, SWOT and internal capabilities, marketing mix, etc. Competitors of Nabru are characterised including IKEA, BMF and Newtons.

 

KEYWORDS: Strategic analysis, Nabru, IKEA, BMF, Newtons, Porter’s Five Forces, PESTLE, SWOT, marketing mix,