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S/B/614. Market position of B&Q and IKEA: SWOT analysis

WORDS:
1400
DATE:
2011
PRICE:
19.99 GBP

The paper reports on the position of home improvement stores B&Q and IKEA conducting their SWOT (TOWS) analysis, providing a market overview of their products with the focus on the furniture market and floorcovering market. Conclusions are made about the market position of both companies suggesting recommendations about the areas of possible improvement.

 

KEYWORDS: Market position, B&Q, IKEA, SWOT,

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