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IKEA
E/M/131. IKEA marketing mix analysis
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on the performance of IKEA, a Swedish furniture retailer, conducting its marketing mix analysis and identifying key elements of the company's success
KEYWORDS: IKEA, marketing mix,
Other Papers On: IKEA
Other Papers On: Marketing Mix
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Keywords Tag Cloud
ikea pestel swot strategic forces porter management study marketing chain market strategy value entry mix culture operations hr global om formulating elements consider effective supply company human external environments nike performance internal knowledge technology argos key resource improvement russia orientation china hong kong japanese national russian corporate understood reflecting performing organisations strategies definitions analysing furniture ikeas c critically success factors hrm eu
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