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IKEA

C/M/2452. Analysis of IKEA brand

WORDS:
3550
DATE:
2012
PRICE:
39.99 GBP

The paper examines the strengths of the IKEA brand using a “Suns and Satellite” model to analysed the company’s position and core values, reviewing the target customers and products of IKEA, evaluating the role of celebrity endorsement in the IKEA brand promotion, discussing IKEA brand logo, etc.

 

KEYWORDS: IKEA brand,

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