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C/M/1073. Improvement of technology in IKEA and Argos

WORDS:
1800
DATE:
2009
PRICE:
19.99 GBP

The paper looks at the recent changes in customer service in IKEA and Argos implemented with the introduction of new technologies. Advantages and disadvantages of the change are indicated for both the end-user and the implementer in the areas of sales marketing, supply chain development, customer relationship management and knowledge management.

 

KEYWORDS: Customer relationship management, Ikea, Argos, technology, sales marketing, supply chain, knowledge management,

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Other Papers On: IKEA
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Other Papers On: Change Management

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ikea strategic swot pestel marketing management porter strategy forces chain hr market study value strategies entry om company business furniture supply examination operations resource position mix generic ei human culture hrm global china perspective competitors perspectives internationalization corporate understood chinese evolution stages requirements cross cultural nissan evaluation economy motor plan clock bowman stuva production brand line reference lego theories six relation role social growth networking reflecting america effective formulating consider success critically performing organisations elements key ikeas russian russia definitions analysing eu factors kong hong nike environments external performance expansion brazil south internal knowledge improvement c technology argos japanese orientation national
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Received thank you, wonderful service, will use again, many thanks. Elliott