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C/B/3154. Chinese economy, furniture industry and position of IKEA China

WORDS:
2550
DATE:
2010
PRICE:
29.99 GBP

The paper examines the environment of China conducting PESTLE analysis of the country, presenting Porter’s 5 forces analysis of the Chinese furniture industry, discussing economic and political reforms in China with regard to foreign direct investment, and examining the strategic and cultural development of IKEA in China.

 

KEYWORDS: Chinese economy, PESTEL, Porter’s five forces, IKEA, Chinese furniture industry,

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