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IKEA

C/B/1589. IKEA Report

WORDS:
4300
DATE:
2009
PRICE:
49.99 GBP

The paper reports on the practices of IKEA looking at the chances of the company's success in the Brazilian furniture market and discussing whether they should adopt a franchising model or a fully-owned model. Optimal organisational structure for IKEA is considered.

 

KEYWORDS: IKEA, Brazilian furniture market, franchising, organisational structure,

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ikea strategic swot pestel marketing management porter strategy forces chain hr market study value strategies entry om company business furniture supply examination operations resource position mix generic ei human culture hrm global china perspective competitors perspectives internationalization corporate understood chinese evolution stages requirements cross cultural nissan evaluation economy motor plan clock bowman stuva production brand line reference lego theories six relation role social growth networking reflecting america effective formulating consider success critically performing organisations elements key ikeas russian russia definitions analysing eu factors kong hong nike environments external performance expansion brazil south internal knowledge improvement c technology argos japanese orientation national
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