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IKEA
C/B/1589. IKEA Report
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper reports on the practices of IKEA looking at the chances of the company's success in the Brazilian furniture market and discussing whether they should adopt a franchising model or a fully-owned model. Optimal organisational structure for IKEA is considered.
KEYWORDS: IKEA, Brazilian furniture market, franchising, organisational structure,
Other Papers On: IKEA
Other Papers On: Foreign Market Entry
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Keywords Tag Cloud
ikea pestel swot strategic forces porter management study marketing chain market strategy value entry mix culture operations hr global om formulating elements consider effective supply company human external environments nike performance internal knowledge technology argos key resource improvement russia orientation china hong kong japanese national russian corporate understood reflecting performing organisations strategies definitions analysing furniture ikeas c critically success factors hrm eu
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