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C/B/1566. PESTEL and Porter's 5 Forces analyses of IKEA

WORDS:
1300
DATE:
2009
PRICE:
19.99 GBP

This paper presents overview of IKEA, PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting IKEA and Porter's 5 forces analysis of IKEA which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting IKEA.

 

KEYWORDS: IKEA, PESTEL, Porter,

 
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