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IKEA

C/B/1561. SWOT, PESTEL and Porter's 5 Forces analyses of IKEA

WORDS:

1700

DATE:

2009

PRICE:

19.99 GBP

This report examines the impact of macroeconomic factors on the performance of the IKEA Group, one of the largest and most recognisable global consumer brands, which provides household wares, furniture and lifestyle solutions. The report studies the macro-environmental factors impacting the company by utilising a comprehensive PESTEL analysis, examining the political, economic, social, technological, environmental and legal factors which affect the performance of the company. In addition, the competitive structure of the global consumer lifestyle market is examined by using Porter's 5 Forces analysis, and the relative standing of IKEA in the market. The report also summarises the relative strengths, opportunities, weaknesses and threats in a comprehensive SWOT analysis, summarising the future potential of the company in the prevailing economic conditions. As the IKEA Group comprises a holding company and is owned by a privately owned foundation, the company does not release its financial results under any reporting standard. Hence, no financial data is currently available to provide detailed ratio analysis and share performance.

KEYWORDS: IKEA, Consumer lifestyle market, PESTEL Porters 5 Forces, SWOT, private foundation, furniture.,