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IKEA

C/B/1540. Strategic operations management in IKEA

WORDS:
2200
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the strategic management of IKEA conducting their SWOT and value chain analysis and providing a plan for the future operations of the company. Supply chain operations of IKEA are described highlighting the features that are essential for IKEA's competitive advantage. The possible threats and opportunities that IKEA should consider in stimulating its continuous competitiveness and profitability are identified.

 

KEYWORDS: IKEA, strategic development, SWOT, value chain, supply chain, operations management,

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