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IKEA

C/B/1540. Strategic operations management in IKEA

WORDS:
2200
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the strategic management of IKEA conducting their SWOT and value chain analysis and providing a plan for the future operations of the company. Supply chain operations of IKEA are described highlighting the features that are essential for IKEA's competitive advantage. The possible threats and opportunities that IKEA should consider in stimulating its continuous competitiveness and profitability are identified.

 

KEYWORDS: IKEA, strategic development, SWOT, value chain, supply chain, operations management,

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ikea strategic swot pestel marketing management porter strategy forces chain hr market study value strategies entry om company business furniture supply examination operations resource position mix generic ei human culture hrm global china perspective competitors perspectives internationalization corporate understood chinese evolution stages requirements cross cultural nissan evaluation economy motor plan clock bowman stuva production brand line reference lego theories six relation role social growth networking reflecting america effective formulating consider success critically performing organisations elements key ikeas russian russia definitions analysing eu factors kong hong nike environments external performance expansion brazil south internal knowledge improvement c technology argos japanese orientation national
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Received thanx great paper J.C.