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IKEA

C/B/1476. Case Study of IKEA

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper offers strategic analysis of IKEA using SWOT and Value Chain models. A strategic plan for the company's development in the next five years' is presented, supply chain operations of IKEA are examined making suggestions about the ways to stimulate their competitive advantage and profitability.

 

KEYWORDS: IKEA, SWOT, strategic development, supply chain, value chain,

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Other Papers On: Corporate Strategy: Case Studies
Other Papers On: SWOT Analysis
Other Papers On: Value chain analysis
Other Papers On: IKEA

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ikea strategic swot pestel marketing management porter strategy forces chain hr market study value strategies entry om company business furniture supply examination operations resource position mix generic ei human culture hrm global china perspective competitors perspectives internationalization corporate understood chinese evolution stages requirements cross cultural nissan evaluation economy motor plan clock bowman stuva production brand line reference lego theories six relation role social growth networking reflecting america effective formulating consider success critically performing organisations elements key ikeas russian russia definitions analysing eu factors kong hong nike environments external performance expansion brazil south internal knowledge improvement c technology argos japanese orientation national
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