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IKEA

C/B/1476. Case Study of IKEA

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper offers strategic analysis of IKEA using SWOT and Value Chain models. A strategic plan for the company's development in the next five years' is presented, supply chain operations of IKEA are examined making suggestions about the ways to stimulate their competitive advantage and profitability.

 

KEYWORDS: IKEA, SWOT, strategic development, supply chain, value chain,

 
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