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C/B/4065. Strategic analysis for foreign direct investment at iFIT
- WORDS:
- 3850
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines iFIT, a furniture manufacturer in relation to foreign direct investment. The paper uses the Ansoff Matrix to look at market penetration and product development in the UK, Brazil and Russia. This is followed by a comparative analysis of Russia and Brazil through use of the Porter’s Diamond model. The paper then looks at the leadership and management implications that result from change. The appendices provide a SWOT and Porters five forces analysis.
KEYWORDS: iFIT, furniture manufacturer, foreign direct investment, Ansoff Matrix, UK, Brazil, Russia, Porters Diamond model, SWOT, leadership, management, change management, porters five forces analysis,
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