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ICICI Prudential
C/B/1910. Competitor Analysis of ICICI Prudential Life Insurance
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper presents an overview of ICICI Prudential Life Insurance, with Competitor analysis. Competitor analysis indentifies the strengths and weaknesses of current and potential competitors of ICICI Prudential Life Insurance.
KEYWORDS: Competitor analysis, ICICI Prudential Life Insurance,
C/B/1730. Consumer Behaviour towards ICICI Prudential Life Insurance
- WORDS:
- 5000
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper looks at the life insurance company in India ICICI Prudential Life Insurance providing theoretical information about the insurance industry, service quality, total quality management, etc. Competitor analysis of ICICI and of the insurance sector is performed highlighting distinctive features of their service quality and addressing the issues of customer satisfaction and loyalty. A study is conducted to examine the perception of customers towards the company using the primary research method of data collection via a questionnaire.
KEYWORDS: ICICI Prudential Life Insurance, service quality, customer satisfaction, consumer behaviour, Indian,
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