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C/M/940. Master's Dissertation. New product development in automotive and IT industries

WORDS:
20500
DATE:
2008
PRICE:
209.99 GBP

The dissertation investigates the factors behind the success and failure of new automotive and IT products. The review of literature touches on the theory of innovation, competitive advantage, new product development (NDP), information and knowledge management, project management, team management, risk management, etc. Case studies of NPD management at Ford Motor Company (Ford) and IBM are conducted using the methods of secondary research. Conclusions are made about the NPD process in the automotive and IT industries. Recommendations are suggested about the best practices in NDP project management.

 

KEYWORDS: Masters Dissertation, New product development, NPD, project management, automotive, F,

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