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C/EI/109. Integration of social networks into business: case study of IBM

WORDS:
1500
DATE:
2010
PRICE:
19.99 GBP

The paper looks into the collaboration between business and social networking presenting an overview of the existing social networks and the use of Social Network Analysis (SNA) in sociology to study relationships within and between groups of people. A case study of SNA use in IBM is presented discussing the future trends in the collaboration between business and social networking.

 

KEYWORDS: IBM, Social Network Analysis, SNA,

 
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