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C/C/50. Globalised Information and Communication Systems: Technology based marketing

WORDS:
1500
DATE:
2008
PRICE:
19.99 GBP

The paper examines the technology based marketing using the IBM DecisionEdge as an example for discussing various challenges in marketing and how they can be solved using technology based marketing of DecisionEdge.

 

KEYWORDS: Technology based marketing, IBM DecisionEdge,

 
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