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S/M/546. Sell-side e-commerce and e-marketing proposal for Hyde S.K

WORDS:
2150
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the e-commerce business model of the London manufacturer of designer bags Hyde S.K examining their opportunities of using sell-side e-commerce and e-marketing. The benefits of e-marketing for SME are outlined, an e-marketing plan for Hyde S.K is developed touching on their website content, promotion and design. The advantages of an ongoing point of contact with customers are indicated.

 

KEYWORDS: e-commerce business model, Hyde S.K, e-marketing,