Browse our collection of papers in
Hutchison 3G
C/M/1532. Literature Review. What motivates customers in their purchasing decisions for 3's products in the London market?
- WORDS:
- 2400
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents a literature review for the research on consumers’ motives to purchase products of the 3 mobile phone provider in the London market. The review touches on the theory of marketing planning, the models of consumer behaviour (CB) and the changes it has recently undergone, CB towards mobile products, etc.
KEYWORDS: purchasing decisions, Literature Review, mobile products, consumer behaviour,
C/B/1070. 3 Mobile's Entry into Nigerian Telecom Market
- WORDS:
- 720
- ADD-ONS:
- 23 Slides
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper offers a power point presentation of the analysis of the Hutchison 3G (3 Mobile) expansion to the Nigerian telecommunications market including PEST analysis of the telecom market in Nigeria, SWOT and Porter's Five Forces analysis of 3 Mobile, etc. Hofstede's cultural dimensions are applied to the description of the company's corporate culture.
KEYWORDS: telecommunications market, Nigeria, PEST, SWOT, Porter's Five Forces, Hofstede,
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