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Hunting
C/B/2140. Hunting PLC: strategic analysis and marketing plan
- WORDS:
- 3350
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the performance of Hunting PLC that operate in the oil and gas industry reviewing their mission statement, McKinsey 7S management framework, financial situation, marketing strategies, the PESTEL and SWOT features of the oil and gas market affecting the company, the SWOT features of the company’s competitors, etc. Marketing strategies for 12 months ahead are developed, a three-year forecast and budget is presented.
KEYWORDS: Hunting PLC, Oil and Gas, Marketing Plan, SWOT, PESTEL, McKinsey 7S, strategic analysis,
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