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HSBC Bank

P/M/143. How can HSBC bank improve its strategic position by using relationship marketing?

WORDS:
2000
DATE:
2003
PRICE:
29.99 GBP

This report analyses HSBC bank and CRM implementation in the company. Based on the CRM and relationship marketing theory recommendations are given to the HSBC bank on how it can improve its strategic position through the relationship marketing application.

 

KEYWORDS: hsbc, bank, improve, strategic, position, using, relationship, marketing,

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