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C/M/2199. CRM in HSBC and Lloyds Bank
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the practices of customer relationship management (CRM) used by two banks, i.e. HSBC and Lloyds Bank, assessing their current CRM performance, and developing CRM strategies for both banks. Recommendations are provided about the enhancement of their CRM to attract more customers and keep customers satisfied with the banks’ services.
KEYWORDS: customer relationship management, CRM, HSBC, Lloyds Bank,
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: HSBC Bank
Other Papers On: Lloyds Bank & TSB Group
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