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C/M/1320. Dissertation. Role of motivation theory in predicting and guiding consumer behaviour: case study of HSBC in Greece

WORDS:
4800
DATE:
2010
PRICE:
49.99 GBP

The dissertation examines the role of consumer motivation and satisfaction in shaping consumer behaviour using the case study of HSBC in Greece. Literature is reviewed on the theories of consumer motivation and satisfaction. The methods of the research are based on the secondary data and primary data collected from the questionnaire distributed in HSBC branches in Athens. Conclusions are made about the effectiveness of the consumer behaviour strategy adopted by HSBC in Greece

 

KEYWORDS: HSBC Greece, Consumer Behaviour, Consumer Satisfaction, Consumer Motivation,

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