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C/M/1288. Proposal. Loyalty and Customer Relationship Management in UK Banking: Case Study of HSBC

WORDS:
2450
DATE:
2009
PRICE:
29.99 GBP

The paper proposes research into the system of customer relationship management (CRM) used by UK banks with to improve their services. A case study of CRM in HSBC is suggested seeking to establish a link between CRM and customer loyalty. A preliminary review of literature on the theory of CRM and customer loyalty is presented, the methods and timescale of the research are outlined.

 

KEYWORDS: Proposal, Customer Relationship Management, CRM, HSBC, Customer Loyalty, UK Banking,

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Other Papers On: Customer Relationship Management (CRM)
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