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HSBC Bank

C/M/1119. HSBC marketing strategy in Greece

WORDS:
4500
DATE:
2009
PRICE:
49.99 GBP

The paper looks at the key factors that HSBC need to identify and introduce in their strategies in Greece. The banks' background and history are reviewed, the impact of national culture on consumers' buying behaviour towards financial services is examined, motivations for purchasing HSBC products in Greece are explored.

 

KEYWORDS: HSBC, Greece, motivation, consumers buying behaviour, financial services,

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